It can be challenging for lawyers to boost their client base in today’s crowded field of law practices. The rise of alternative providers who offer do-it-yourself legal services adds even more competition to the mix.
You need those potential clients to take notice of what your law firm has to offer. After all, a steady stream of new clients is critical to your success.
If you’re struggling with finding new clients for your law office, or if you’re just hoping to add to your client base, we have some tips for you.
Focus on One Type of Law
When people are in search of an attorney, they usually have a specific area in mind. They often look for a lawyer in a narrow field rather than a general practitioner.
Clients often feel a lawyer will do a better job and is more trustworthy if they’re focused on one particular area of law. Clients are much more likely to choose you if they feel you have a specific skill set that will help them win their case.
Choosing one area of law can set you apart in your field. And not unlike the medical field, specialists tend to earn more than those who spread their expertise among many areas of law.
Finding a highly specialized area of law that fits you can help you build a solid reputation. And if your firm’s specialty is marketed well, you could potentially dominate that field.
Create a Dynamic Website
A friendly and helpful website is a must for any law practice. If clients can’t find you, that’s business lost. If your practice is new, setting up a great website is your first step.
Your website should be a reflection of your brand and clearly show your specialty. If you don’t specialize in only one niche, your website should highlight the kinds of services you offer within your area of law.
It’s not enough to advertise what you have to offer clients; you must offer them some valuable resources as well.This can be great content, helpful links, or even a free ebook. This helps establish you as an authority in your field and brings traffic to your website.
Visitors reading the content on your website are likely to need your services now, or at some time in the future. Make sure your site is mobile -friendly and stands out from the competition.
What can you offer that your competition doesn’t?
Once you have established your law practice as an authority by providing relevant content on your website, you can begin making connections in your community. You want to connect with individuals and businesses who will share that content.
Giving away free information helps you build connections and establish trust with your brand. But you also need to be active in the community.
Participate in community events and charitable functions. When you connect with other business owners, they are likely to send referrals your way.
Social Media Matters
A solid social media presence is essential for every business today. It can be an amazing marketing tool for your law practice.
Use social media to share your content and advertise what you have to offer. You can offer ebooks or even helpful links. This will only help drive traffic to your website and increase your conversion rates.
Although there are numerous other ways to market your law practice, social media is here to stay. It’s a valuable and relatively inexpensive way to promote your business, and there are multiple platforms to choose from.
If you haven’t used social media previously, Facebook is the place to start. Everyone and their grandmother is on Facebook, and it can be a great way to make connections and increase your client base.
Connecting with Others
Your goal is to increase your client base. One way to do that is to get out and connect with others. Attend network events and engage with others in your field and potential new clients.
You can also throw your own parties or special events and invite your ideal guests. This is an effective networking strategy and helps spread the word about your practice.
Keep a calendar of events you can attend. People are often intimidated by lawyers, so you want them to see you are a nice person and a prominent member of the community.
Advertising is essential and is necessary to increase your client base. But you want to do it right.
Advertising can be expensive and a waste of money if done poorly. It’s a good idea to start out small and increase your advertising over time.
Choose an outlet that will help attract people to your particular niche. Starting small with social media and small publications can help you gauge your success before making a bigger commitment financially.
Be sure to ask your new clients how they found you. This can tell you a lot about the success of your marketing efforts.
As your ads generate business, increase your efforts and budget. When something doesn’t work, move on and try something else.
Keep an eye on what’s adding to your client base and what’s not. And make sure you consult a marketing professional to help you find out the best marketing strategies for your business.
Although advertising and social media are necessary, referrals are crucial for any successful law practice. A steady stream of referrals is needed for increasing your client base substantially.
You can also build business relationships by offering referrals to others or promoting their business website. Don’t hesitate to ask your clients for referrals.
Clients who are referred to you are more likely to hire and trust you. They will be less resistant as you guide them through their legal process.And referred clients are more likely to speak highly of you and send even more clients your way.
More and more, law firms are dropping free consultations. Many feel it is too time-consuming and a waste of money when the client walks away.
However, free consultations are good for your practice and can increase your client base and your bottom line. People are less likely to consider your services if you don’t offer a free consultation.
And for many clients, a free consultation is a deciding factor when choosing an attorney.
Customer Service Is Key
If you want referrals, you need lots of happy clients who are willing to sing your praises. You may not consider customer service part of your marketing plan for building a client base, but you should.
How you treat your clients matters. They will remember if you were kind and approachable, or aloof and condescending. And they won’t hesitate to leave a negative review – which can damage your practice.
Be sure to connect with your happy clients. Ask them if they know others who might need legal help with a similar issue.
You can offer incentives or discounts for anyone who sends a client your way. And always hand out your business cards at every given opportunity.
Increase Your Client Base: Hire a Marketing Pro
If you want to promote your law practice and increase your client base, you need to work with advertising and marketing professionals. They can help you make the most out of your marketing dollars.
You’re busy running your practice and dealing with clients. A marketing pro understands your business and can design a strategy that’s just right for your needs.
This lets you worry less about marketing and, instead, focus on what matters most – your clients. If you’re just starting out in your practice or if you are looking for new and better ways to market your established practice, we can help. Contact us today!